During this time, the company also positioned itself as a digital content portal, featuring promotional and original digital comics, including early digital-only comics. “We’re concentrated on making a great experience for comic books in digital.” They initially set out to do that by creating the applications iCos and PullList to help comic book shoppers create digital pull lists (reserved issues of a consumer’s favorite comics) of new comics releases each week-from the beginning Comixology worked to support comics shop owners and connect physical retailers to digital delivery.Ĭomixology then created Retailer Tools, a program initially designed to track retailer inventory digitally. “We’re comic book people,” Steinberger told PW. Roberts, and Peter Jaffe, and their dutiful efforts to understand the comics industry inside and out.
The company’s market leader status is due in no small part to cofounders David Steinberger, John D. After winning a business plan competition at NYU Stern’s Business School in 2007, the company attracted seed funding from investors that enabled it to develop its app, which is consistently ranked among Apple’s top 10 highest-grossing apps. After reporting about 50 million downloads earlier in the year, Comixology surpassed 77 million downloads by the summer.īut Comixology isn’t just a publishing success story it’s a technology Cinderella story as well. In June, the digital vendor reported that it expects to generate more than $70 million in retail sales in 2012, more than three times the $19 million it reported for 2011, and it’s estimated the company accounts for as much as 80% of all digital comics sales, according to the pop culture trade news site. The company has also made strategic deals with most of the comics industry’s heavyweight publishers, including Marvel, DC, and Image, to help it attain a market share that significantly dwarfs the efforts of its competitors, such as iVerse and Panelfly.Ĭomixology has 75 full-time employees and offices in Los Angeles and New York City.
The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital comics easily on mobile devices, is widely available across all platforms, including iOS, Android, Kindle Fire, and the Web. Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space.
0 kommentar(er)
